Since its inception more than a decade ago, Bitcoin has become a popular topic of discussion for investors, advisors, financial institutions, service providers, regulators, and policymakers. As Bitcoin continues to reach a broader mainstream audience, Grayscale is tracking changing attitudes and perspectives around Bitcoin.

This is the second consecutive year that Grayscale has surveyed investors (see 2019 Bitcoin Investor Study for last year’s report), and the results this year saw the continuation of some trends from last year, while other findings stood out for being significantly different — and sometimes unexpected — given the market environment.

Our Bitcoin: 2020 Investor Study findings covers:

  • Bitcoin’s Movement Toward Mainstream Acceptance 
  • 2020’s Bitcoin Investor Profile 
  • Motivating Factors for Bitcoin Investments 
  • Impact of COVID-19 on Bitcoin Investment Decisions 
  • Financial Advisors and the Bitcoin Opportunity 
  • Bitcoin’s Continued Headwinds